Campaign reports, read against the plan.

Share the report as it is, or present from it in your reporting meetings. Action items are logged on the report itself, so no optimisation or agreed change is ever forgotten.

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From the first glance to the last action point.

  1. Performance against the plan

    See pacing at a glance: what is over, what is under, and by how much, for every phase and channel. Switch the comparison to week on week to see how the campaign is moving.

    A campaign report, Spend vs plan: each phase delivered against its plan and expected to date, the Consideration phase opened to its two channels, Instagram Traffic on track and Google Display behind, with the investment of each against what was expected

  2. Custom funnel visualisation

    Build the funnel that fits your campaign: two to five steps, one metric each, across one or more phases, with the ratio between each step.

    A custom funnel in a report: impressions, clicks and conversions as three steps, with the ratio between each and the change against last week, and an Edit funnel control

  3. Detailed tables for in-depth checks

    When a number needs a closer look, the table view lays out every phase and channel line by line, against the plan and against last week.

    A campaign report, the Consideration phase: spend, clicks, CTR and CPC against what was expected to date, then each channel line by line with its gap to expected, its coverage and its state, on track or off track, and the pacing curve of the budget against the plan

  4. Every action point, tracked where it was raised

    Comments are attached to the exact element they are about, and any comment can become an action item with an owner, a due date and a status. Week after week it stays where it was raised, so you never lose an action, or what it was about.

    A report's side panel: comments from the client and the team on a metric, each with Make action item, and the action items raised from them with their status and history

See your next plan in Maestro.

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